Digital Content Translation: 5 Reasons to Do It

by | Sep 18, 2021

content translation

No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can reach out to. While there are several challenges pertaining to successful digital content translation, they must be overcome if you want to succeed in the global marketplace. Here are five benefits of translating your content for foreign marketplaces.

1. Unlocking of Hidden Markets

In today’s internet-driven world, there’s a huge potential for businesses to reach out to prospective customers in foreign markets. By offering your marketing content in multiple languages, you enable users in different locations to understand exactly what you have to offer. Over time, you may even see more success from foreign markets than when you began your business in your home country. If you stick to only one or two languages, you’ll be preventing your business from tapping into its global potential. 

  • Which Languages Should I Concentrate On? – E-commerce across the world continues to grow. The unexpected pandemic has forced many people to shop online and they won’t be returning to their old shopping habits. Click here to read about the top ten foreign markets you should think about targeting. 

2. Improving Consumer Confidence

No consumer will buy your products or services if there’s a lack of confidence and trust. The Harvard Business Review published a study that found over 70 percent of all consumers need access to information in their native language before they decide to buy. Moreover, a survey by Facebook revealed that Hispanics living in the USA have a more positive attitude towards brands that advertise their products or services in Spanish. Both these studies show that catering to consumers’ cultural preferences results in better business.

3. Making the Most of Your Analytics

There’s no search engine that doesn’t offer analytics. These tools allow businesses to assess the impact of their marketing strategies across both local and global regions. However, all the valuable data and insights provided will be for nothing if you don’t act on them. 

  • Example: If you see that your website gets frequent visitors from France, you’d be making a mistake if you don’t translate your content into French. 

4. Enhancing Your SEO

Successful Search Engine Optimization (SEO) allows your website and its pages to be found by more people by ranking your website higher across search engine result pages (SERPs). Effective digital content translation involves translating target keywords and phrases and carefully considering nuances commonly used in your targeted country. Digital content translation, done well, will help improve your website’s SEO, resulting in greater visibility in foreign markets.

5. Helping Your Brand Stand Out

In most business niches, the majority of businesses cater to only one market. As a result, they put minimal effort into making their websites accessible. This is where you can make your niche business stand out. With greater language accessibility, you get more user engagement. This, in turn, improves your chances of having a higher conversion rate.

Digital Content Translation Is Affordable

You might think that translating your digital content involves a hefty investment. However, the fact is that content translation services are getting more affordable all the time. The demand for such services has grown exponentially over the last few years. As a result, many digital content translation companies are offering competitive rates to meet the ever-rising demand.

Why Use Localize?

Localize is a digital content translation and localization company that is presently collaborating with more than 500 companies. Our team of translators can help your brand reach its potential on a global scale. Reach out to us today for more information.