Why Translation Automation Is Crucial for Scaling Your SaaS Business

Scaling a global SaaS business requires a lot of hard work, dedication, and strategic planning. One of the key areas that many SaaS companies tend to overlook, however, is localization. Localization is the process of translating and adapting your digital presence and platform to meet the language, cultural, and legal requirements of a particular country or region. Although localization may be unfamiliar to many companies, translation is a well-known pillar of localization and that is rapidly becoming essential for expanding your customer base and growing your SaaS business internationally.

Even with an incredible rise in popularity over the past few years, the typical process of localizing SaaS tools and websites can be a complex and time-consuming process, and without the right tools and techniques in place, it can be difficult to scale effectively. Oftentimes, it can take months or even years to launch a fully translated product, requiring extensive development resources and money. This is why many SaaS platforms still only display in one language, delivering a poor user experience that can alienate potential customers.

This is where translation automation comes in. 

Translation automation leverages technology like machine translation engines, JavaScript, translation management systems (TMS) like Localize, version control, and more to make the translation process more efficient and effective. This allows businesses to quickly and easily adapt their products and services to different markets and reach a broader audience. With translation automation, you can easily translate your platform into new languages, without the need for extensive development time and resources. This is a game-changer for SaaS businesses that want to scale their operations and enter new markets.

Easy Maintenance

One of the key benefits of translation automation is that it is easy to maintain. For instance, with Localize, all you need to do is install one JavaScript snippet and you’re ready to offer multilingual support throughout the user experience. This technology automatically detects new content and deploys translations without ever having to download or upload files. This means that non-technical team members can easily manage translation projects, freeing up your development team and saving you valuable time.

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Faster Translations

Another important benefit of automating your translation process is that it allows for faster translation updates. By automating certain localization tasks, such as language translation and cultural adaptation, you can save time and resources and focus on other important aspects of your business.

For example, using machine translation tools and natural language processing (NLP) technology, you can quickly translate websites and user interfaces into different languages. These tools are able to understand the context and meaning behind your content and utilize tools like a phrase glossary, which helps to ensure that translations are accurate and natural-sounding. Additionally, these tools can be integrated with other translation tools and workflows, such as a cat tool or a product development platform, to streamline the translation process.

Track and Manage Content Changes

Another aspect of utilizing automation is the ability to manage and track changes to localized content. By using version control and change management tools, you can ensure that all translations are accurate and up-to-date. For example, if a change is made to your content, it can be automatically tracked, deployed, and reverted, if needed, which helps to ensure accuracy across all markets.

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Enhanced User Experience

translation automation also allows for a better user experience on customer-facing marketing websites, web apps, and status pages. By automating new content translation, marketing teams can easily make changes without having to worry about involving a development team. This is made possible by a JavaScript snippet like this one which automatically detects new content and queues it to be translated in your TMS dashboard. This type of fast-response translation improves user engagement and can help reduce churn by providing consistent translations across the board.

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Legal Compliance

As privacy and inclusivity become an increasing concern with globalization, translation automation tools can also help you comply with international laws. Many countries have laws that require companies to provide products and services in the local language. Failure to comply with these laws can result in fines or penalties. You can quickly and easily stay compliant with these laws by automating your translation process, reducing translation turnaround times and your risk of legal problems.


In summary, translation automation is crucial for expanding your SaaS business. Its benefits include:

  1. Easy maintenance
  2. Faster translations, edits and updates
  3. Tracking and management of content changes
  4. Enhanced user experience
  5. Compliance with global regulations

By automating your localization process, you can quickly translate your platform into your target languages, without needing to invest a significant amount of time and resources. This can help you boost revenue, reduce churn, and grow your business. If you’re looking to scale your SaaS business, translation automation is a must-have.

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