Discover the importance of a localized SEO strategy to take your business global. Learn how to target the right keywords, optimize for local search engines, and enhance user engagement for better search rankings and conversions. Invest in localization for successful global outreach.
Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local business to go global is to invest in a localized SEO strategy. The following explores how website localization affects SEO.
You may think you are targeting the right word, but maybe there's more than one word you should consider. For example, an American tour operator wants to expand and start an Italian website for prospective customers in Italy. However, the content on the Italian version of the website can't just be a direct translation of the English version. For example, the Italian word for vacation is vacation, and therefore it's obviously a good idea to optimize the website's pages for SEO by targeting it. However, Italians also use viaggi as a keyword when searching for vacations. So ideally, the website should be targeting both Vacanze and Viaggi for maximum reach.
Across the Americas and Western Europe, Google is the undisputed king of search engines. Most websites operating throughout these regions primarily optimize their content for Google. However, if you're thinking of launching Russian or Chinese versions of your website, you'll have to think beyond Google.
One of the common mistakes made during website localization is the optimization of a website based solely on language. Although language is essential, the basis for website localization should always be the country. For instance, both Argentina and Spain are Spanish-speaking countries. However, the way the people of both countries speak the Spanish language is different. For example, they use other phrases that mean the same thing.
Your website localization team must be aware of the languages used across different countries and the dialects that vary from one region to another. This is why local writers and translators should play pivotal roles in your localized SEO strategy.
While translations of individual words are undoubtedly important, it's also imperative that website localization targets longer terms and phrases used locally. These phrases, when used as keywords for internet searches, are known as long-tail keywords.
You need local writers and SEO experts in your website localization team to target the right long-tail keywords. Because of their knowledge of the local community and the phrases typically used by internet users, they can incorporate the right keywords across every web page and implement an effective localized SEO strategy.
Paying attention to SEO that is specific to your target audience will provide you with many benefits, including the following:
So, if you want your business to successfully go from local to global, it's time to invest in a localized SEO strategy. For optimal website and app translation and localization, use Localize, the best translation management service (TMS) around. Localize offers many features to help you put your localized SEO strategy into effect.
At Localize, our passionate writers explore a wide range of localization topics, from technology trends to cultural insights. With diverse backgrounds in various fields, they bring unique perspectives to their articles, aiming to inform and inspire our readers.
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