Website translation is more important than you might think. According to statistics, only 20% of people worldwide can speak and read English. If you don’t translate your website, you might be overlooking a huge part of the market.
No matter what type of business you have, a translated website sets your brand above the competition and expands your online reach.
Benefits of Website Translation
Let’s explore how expanding your brand’s multilingual resources can help your business.
1. You Get a Boost in Traffic and Revenue
Translating your website attracts new audiences, grows your traffic, and increases conversions. Translation also makes it possible for international leads to fill out your forms, download content, and reach out to sales reps.
If you’re still not convinced that translation is important, think about it this way. If a customer can’t find your site in their native language, chances are that they’ll never find you. When customers can’t find you, they can’t buy anything from you.
2. You Are Doing Business Abroad (or want to)
Do you have an eCommerce business that reaches beyond your domestic market, yet you haven’t bothered to translate your website content? Perhaps you believe most people speak English, and offering a translated website is unnecessary. Think again. Your business will accelerate by providing localized information to support your international customers. Your company’s website will attract more consumers when they can read product descriptions, understand payment methods, and negotiate shipping options in their own language.
Your reputation may be good enough to precede a marketing campaign. Perhaps your product or service took off unexpectedly in a foreign market you had not been explicitly targeting. Why not take the opportunity to expand your target audience?
3. Expand the Reach of Your Brand
Translating your content is a fantastic way to increase worldwide brand recognition. When you talk to your customers in their own language, it increases trust and brand awareness.
International customers engage with content that fits their linguistic and cultural nuances. Free tools like Google Translate often miss these nuances, so professional translation is key.
4. Differentiate Yourself From Your Competition
If you translate your website, you’ll gain an advantage over any rivals that don’t offer international content. Get a head start and enter a new market ahead of the competition. Set the quality and customer service standards your competitors will need to meet later.
5. Keep Up With the Competition
If your competition is already serving online customers in their preferred language, you need to translate your website to be relevant in that market. Thanks to globalization, customers have more choices today than ever before, and they have come to expect highly personalized customer experiences in their preferred languages. If your company doesn’t offer localized, culturally-relevant digital experiences, consumers are far more likely to choose your competitors’ offerings.
6. The Data Is Suggesting It
Take a look at your website analytics. Where is your traffic coming from? Are your visitors from other countries? Are they spending time exploring your site or exiting quickly? How many of them are buying from you? Are they able to make purchases?
Website analytics can uncover untapped markets that might need multilingual websites. If your analytics show an unexpected overseas interest in your brand, translation can help increase momentum as you grow.
7. You Reap SEO Benefits
Your website is more than a platform for customers to engage with your brand. It’s also an essential part of SEO strategy. You gain SEO benefits from online content, which boosts your position on search engines and organic traffic. You can increase these benefits with multilingual websites.
8. Comply With Regulations
Translating your website is more than just a best practice. In some industries and markets, regulations and laws require localized content.
9. People Want to Feel Understood
Customers naturally have more trust in eCommerce and online businesses that have taken the trouble to translate their websites into their native languages. They will engage more when the translated content is localized for their culture. People react well to companies that understand the value of personalized marketing. Build trust by translating your website into your customers’ own languages.
10. Deliver a World-Class Customer Experience
Giving your global customers an authentic online experience is by far the best reason to translate your website. Your aim should be to increase brand awareness, support your products and services with relevant content, and serve your targeted market in a way that outshines the competition. Your international customers deserve a user experience that rivals your original website. Your customers don’t just deserve that kind of outstanding experience—they expect it. So, make a promise not to let them down.
Translating Your Website: Conclusion
In today’s global economy, customers have more choices than ever before. Most people expect a personalized online experience in their own language.
Website translation should never be an afterthought. Localization is a key part of your content strategy and growth planning. From translated websites to mobile apps and documents, we can help you achieve all your localization goals.